about us


competence is always high in demand!


The company’s founder Friedrich Kraus was one of the pioneers that were able to put their entrepreneurial visions into practice after the currency reform of 1948: He recognized that plastics would revolutionize consumer goods and founded a wholesaling company for rubber and plastic products in Stuttgart.
Today – some 75 years later – Fashy is a medium-sized company exporting its products to over 70 countries and is one of the leading suppliers of hot water bottles worldwide.

Fashy’s experts develop innovative product trends and ideas in the business segments "Water" and “Warmth (and Wellbeing)” – of high quality and up-to-date, and using outstanding technology.

Thanks to that Fashy’s products are well-known internationally and are possessed by nearly every German household.

You are also welcome to join!

Our fashion and warmth brands


Trendy bath- & swimwear for the whole family - highest quality at a fair price

Fashionable, sportive and for every family member – ladies, men, boys and girls.
Exclusive designer swimwear for a style-conscious lady

Particularly high-quality fabrics and processing. Refined details. (sizes 36-44)

The sportive brand by Fashy

Training and racing swimwear and gear for performance swimmers

SIMA swim aids, vests and more!

SIMA swim aids are the trusted choice for safe and enjoyable swimming. The high-quality products provide a carefree and safe experience for water sports enthusiasts of all ages.

Baby products, hot water bottles & heat packs.

Playing, bathing & splashing as well as hygiene and food & drink items.
Hot water bottles & heat packs with grain filling

For adults and children. With and without cover. Cuddly toys and licensed characters. Gift ideas.


Our Partners