1948 to 2018: Fashy, the traditional family business.

Herr Wolfgang Kraus (Geschäftsführer Fashy GmbH), in grey suit.
Herr Urban Fäh (Firma Marc Steiger, Schweiz), in the middle.
Herr Volker Kraus (Geschäftsführer Fashy GmbH), in blue suit.

Based in Korntal-Münchingen since 1986 and now managed by the third generation of brothers Wolfgang and Volker, Fashy can look back on 70 successful and exciting years.
The anniversary celebration took place on 13th and 14th of June 2018 and was linked to the annual swimwear collection presentation for spring/summer 2019. There was a big party with customers, business partners and employees.

Numerous international customers from England, Italy, France, Finland, Russia and Switzerland complemented the mixed domestic customers from the retail, from online shops and swimming pool business to only mention a few.
Fashy's product range has developed steadily over the past 70 years and now ranges from hot water bottles, heat packs to swim goggles, bathing shoes, swimwear and baby articles.
Fashy successfully sell their products in around 70 countries worldwide.


Fashy’s contribution for the future generation!

Since 2017 Fashy has focused on animal and environmental protection and is launching the new swimwear line "mare blue" with the spring/summer 2018 collection. The new swimwear line "mare blu" consists of 100% recycled polyamide outer fabric. These polyamide residues are collected from the industry and up to 30% from the sea.

The production cycle from material residues to restoration creates new quality products (outer fabrics) that can be used for further processing. With this production cycle Fashy helps to reduce the amount of waste produced, valuable fossil raw material is saved and thus the environment protected.

The extensive collection of trawl nets and plastic waste from the sea helps to support species conservation.


Fashy GmbH and our production site in Thüringen have now merged and exist as one company only.
Due to this fusion Fashy GmbH increases its professional expertise and its standing via customers. Production know-how, order processing and marketing strategies are now in one hand.


"fashy little stars" is new our new baby brand with new brand appearance


Westbay „update“ with own cataloque and website.


"Aquafeel" is the new sporting brand.


The "La Le Lu" brand for baby textiles is added.


New product groups and lines under the brand names Gino Lapis and Westbay expand the range.


New strategy for the key business lines: "All around water" and "Heat for wellbeing".


Fashy Far East is established in Bien Hoa, Vietnam, to produce textiles.


Brothers Volker and Wolfgang Kraus become shareholders in the family company. Senior boss Alexander Kraus remains managing director.


DOXA GmbH is established in Wiehe / Thuringia. Fashy produces hot water bottles and leisure shoes here.


Gummi-Kraus changes its name to Fashy GmbH. At the same time the headquarters move from Stuttgart city centre to the current location in Korntal-Münchingen.


The Munich warehouse moves to Puchheim.


The first hot water bottles are produced from thermoplastics using a completely new technology.


The delivery warehouse in Dortmund is too small and is moved to Holzwickede near Dortmund.


The delivery warehouse is constructed in Frankfurt am Main.


The delivery warehouse is constructed in Munich.


The production areas are too small. In future the goods will be produced in the new factory at Krumbach/ Swabia.


The production and sales take place together in the newly constructed industrial and residential premises at Olgastrasse 82.


The first textile products are produced in homes and water toys are produced from plastic film at Schlosserstrasse in Stuttgart.


After the currency reform Friedrich Kraus sr. establishes a wholesale company for plastic and rubber products at Alexanderstrasse 158 in Stuttgart.

Copyright © fashy 2019