"fashy little stars" is new our new baby brand with new brand appearance
Westbay „update“ with own cataloque and website.
"Aquafeel" is the new sporting brand.
The "La Le Lu" brand for baby textiles is added.
New product groups and lines under the brand names Gino Lapis and Westbay expand the range.
New strategy for the key business lines: "All around water" and "Heat for wellbeing".
Fashy Far East is established in Bien Hoa, Vietnam, to produce textiles.
Brothers Volker and Wolfgang Kraus become shareholders in the family company. Senior boss Alexander Kraus remains managing director.
DOXA GmbH is established in Wiehe / Thuringia. Fashy produces hot water bottles and leisure shoes here.
Gummi-Kraus changes its name to Fashy GmbH. At the same time the headquarters move from Stuttgart city centre to the current location in Korntal-Münchingen.
The Munich warehouse moves to Puchheim.
The first hot water bottles are produced from thermoplastics using a completely new technology.
The delivery warehouse in Dortmund is too small and is moved to Holzwickede near Dortmund.
The delivery warehouse is constructed in Frankfurt am Main.
The delivery warehouse is constructed in Munich.
The production areas are too small. In future the goods will be produced in the new factory at Krumbach/ Swabia.
The production and sales take place together in the newly constructed industrial and residential premises at Olgastrasse 82.
The first textile products are produced in homes and water toys are produced from plastic film at Schlosserstrasse in Stuttgart.
After the currency reform Friedrich Kraus sr. establishes a wholesale company for plastic and rubber products at Alexanderstrasse 158 in Stuttgart.