2009
"Aquafeel" is the new sporting brand.
2007
The "La Le Lu" brand for baby textiles is added.
2005
New product groups and lines under the brand names Gino Lapis and Westbay expand the range.
2000
New strategy for the key business lines: "All around water" and "Heat for wellbeing".
1998
Fashy Far East is established in Bien Hoa, Vietnam, to produce textiles.
1992
Brothers Volker and Wolfgang Kraus become shareholders in the family company. Senior boss Alexander Kraus remains managing director.
1991
DOXA GmbH is established in Wiehe / Thuringia. Fashy produces hot water bottles and leisure shoes here.
1986
Gummi-Kraus changes its name to Fashy GmbH. At the same time the headquarters move from Stuttgart city centre to the current location in Korntal-Münchingen.
1976
The Munich warehouse moves to Puchheim.
1976
The first hot water bottles are produced from thermoplastics using a completely new technology.
1970
The delivery warehouse in Dortmund is too small and is moved to Holzwickede near Dortmund.
1966
The delivery warehouse is constructed in Frankfurt am Main.
1960
The delivery warehouse is constructed in Munich.
1958
The production areas are too small. In future the goods will be produced in the new factory at Krumbach/ Swabia.
1954
The production and sales take place together in the newly constructed industrial and residential premises at Olgastrasse 82.
1950
The first textile products are produced in homes and water toys are produced from plastic film at Schlosserstrasse in Stuttgart.
1948
After the currency reform Friedrich Kraus sr. establishes a wholesale company for plastic and rubber products at Alexanderstrasse 158 in Stuttgart.
